Product innovation means different things to different people.  Somebody can think in terms of a product which is “first of its kind”, But for us product innovation means one thing customer acceptability.   If your product is not accepted and used by the customer then it’s of no meaning. Products needs to undergo innovation during its complete product life cycle in synch with the changing market place to differentiate from the competition, changing customer expectations to meet their expectation and finally re invent in the product positioning, Marketability and availability

The phenomenal internet business growth demands for new dimension to the complete product innovation as well as importance of reinventing the existing product to synchronize with it to reach customer.

Product Innovation process

Inspired by the Google’s way of product innovation where the product was kept simple to for user acceptability but to give the value more than expected, at Deuce we give more preference to user centric design and creativity.

That’s how our product innovation process is framed

Product Scoping

• • Accept ideas from everywhere
  • Get ideas from different media from different category of people
  • Collect clients expectations and specifications
  • Idea generation from the customer s with interactive tools
  • Brian storming sessions to arrive at the prioritized idea and features list
  • Document the Idea’s to meet the best fit of business commercialization and product design

Build Business Case

• •  Define agile project team to handle the business case
  • Project team is having technical expertise, business process expert and a project manager
  • Business case is documented from Macro level to each features and activities at micro level
  • Business Case will be prepared with Functional design and technical design perspective
  • Clients will be involved in building the commercial evaluation at every phase

Product Development

• • Product Development will be carried out by the Project team
  • Intensive Agile methodology will used for error proof product delivery
  • Process is always focused towards Providing value towards customer
  • Product development will go hand in hand with the project calendar

Experiment & Iteration

• • Product development will experimented at different stage of development
  • Limited exposure to the product features to focused customer base for feedback
  • Conduct meeting and sessions with varied people to have the feedback
  • Technically conduct iteration as per business process
  • Involve people for different area to test and validate the system

Product Launch

• • Conduct market study before launching the product
  • Design appropriate advertising and promotional strategies to meet the product positioning
  • Conduct product launch plan and Execute